Get ready to watch your business take off! A true makeover is an inside out process. The Ultimate Makeover delivers everything your business needs to create a compelling brand and successfully launch it!

Ultimate Makeover is the perfect choice for the woman entrepreneur who is primed and ready to embrace her vision, indulge her dreams and raise her level of achievement to new heights.

The Ultimate Makeover Is For You If…

• You know what you want and are not willing to settle for anything less.
• You've been multitasking to the point of burnout.
• You spend more time on your business than you do on yourself.
• Gas prices go up more frequently than your revenue does.
• You've taken your business as far as you can on your own.
• You realize that visualizing your way to a million dollars just isn't enough.
• You're supporting your business instead of your business supporting you.
• You admire other company's marketing and branding more than your own.
• You want to write a book or produce an audio program but not sure how to start.
• You love the idea of your ideal customers chasing you for business.
• You are ready to live the ultimate entrepreneurial lifestyle!

Can you relate to any of these? If so, read on and discover why the Ultimate Makeover is the pinnacle of business makeovers for women entrepreneurs.

Like all of our unique makeover packages, Ultimate Makeover is designed, developed and built around your vision, intentions and desired outcome for your business and your lifestyle. Shaping and guiding your makeover will be the habits, pains, challenges, desires and buying preferences of your target audience. 

To arrive at your desired outcome we will utilize a proven four-stage process throughout the entire makeover project. You will be in excellent hands as our expert team of consultants, coaches, designers, and copywriters are well known for consistently producing career and business altering transformations. For many clients, the first Strategic Marketing Session (SMS) alone produces ideas, strategies and new techniques that immediately yields a positive return on their investment in the Ultimate package.

Your SMS consultants and personal coach will collaborate with you one-on-one, over a four-month period, to achieve these six primary goals:

1. Attract customers cost effectively
2. Secure customers cost effectively
3. Maintain customers cost effectively
4. Sell more to existing customers cost effectively
5. Strengthen your focus on a daily basis
6. Achieve a healthy balance between your business and your personal life

Strategic Marketing Sessions (SMS):

• Your designated SMS consultant will personally guide you through nine (9) one-on-one business building meetings, totaling 10 hours, over a three-month period. Your SMS meetings serve as the foundation for the entire makeover process, specifically, the outcome of your marketing copy, marketing campaigns and the design of your overall brand. Due to logistics all SMS meetings are conducted via the phone.
  
  NOTE: This is not group coaching. This is hands on, in-depth consulting customized for you and your business.

  While each makeover is highly customized and personalized for you and your business, there are some consistent SMS topics that we cover with every client. They include but are not limited to the following:

• Productize your service for maximum profits.
• Determine if your service is disconnected from your clients and if so, build the bridge that will bring your target audience closer to you.
• Understand why people don’t pay attention until pain is involved and how leveraging this can immediately start bringing in tens-of-thousands of dollars in new money into your business.
• Communicate and sell to your clients the way they want to buy through a simple four-color process.
• Define the brand image, story, and positioning of your business. You’ll gain the answers to the following important questions:

What does the brand look like? What is the story? What emotions does the brand and story evoke? What does it stand for? Who does it speak to? What is the Unique Selling Proposition (USP) and tagline and how will it be communicated to your audience?

The answers to most of these questions will be based upon your defined target audience. We’ll also come up with additional USPs and themes for online and offline marketing campaigns, as well as USPs for the various divisions, services, products, and courses you offer.

• Identify your most profitable referral sources and create the ultimate win-win referral program that consistently pours in high qualified leads.
• Utilize a seven step selling process to identify, define, and create a lead generation system for moving prospects through your sales funnel and into profitable clients.
• Develop online and offline marketing strategies for Test Driving your services and even products.
• Excite and captivate audiences (from 1 to 1,000) by learning to confidently speak your business in 30-seconds or less.
• Create a series of head turning, highly persuasive marketing headlines, promotional taglines and compelling direct sales copy to be used on your Website and other marketing material.

Personal Coaching Sessions (PCS):

• In addition to your Strategic Marketing Session consultant, you will work with your very own personal coach. There will be a total of five (5) coaching sessions totaling 6 hours, over a four-month period. The intention is to strengthen your focus, alleviate the stress and overwhelm you may be experiencing as an entrepreneur and aligning your business model to fit your desired lifestyle. Specifically, your coach will also work with other key members of your makeover team to ensure you achieve your outcome and remain focused throughout the makeover process. Due to logistics meetings will be held via the phone.

  While each makeover is highly customized and personalized for you and your business, there are some consistent PCS topics that we cover with every client. They include but are not limited to the following:

• How to overcome the one thing 95% of all entrepreneurs struggle with
• 4 step formula for achieving the Holy Grail of business ownership
• The secret to drastically shortening the learning curve of entrepreneurial success
• Eliminate the fear and tension of sales and marketing
• The truth behind working ON your business, rather than IN your business
• How to transform yourself from a small business owner to a small business leader
• The 1 ingredient of success that almost all business owners forget
• The 3 secrets to only doing what you love

Research & Development:

• All development, research, and assistance for execution of specific marketing and branding strategies. This work, including time and effort, will take place outside of your regularly scheduled SMS consulting meetings and includes but is not limited to research into target audience, identifying strategic partners, online and offline strategies. If applicable for your makeover project, you will also receive a comprehensive research document compiling statistics and vital information about your target audience and industry.

Creative Design*:

• All creative design is customized for your makeover. Even if you see a design we did for another client, while the framework may be the same, the intention, copy and design will be unique to your vision.
  
  • Website (up to 25 pages)
  • Brochure (9x12, 6 page folder with pocket)
  • 6 Sell Sheets
  • 2 Direct Mail Pieces (6x9)
  • Online Newsletter or Blog
  • 2 Email Ads
  • 2 Special Report Covers
  • Book & Audio CD Cover
  • Print Ad (full or half page)
  • Banner Stand (6ft)
  • Logo
  • Business Card
  • Stationery
  

  All creative designs come with three (3) rounds of revisions. Anything above the three rounds will be charged an hourly rate of $150.

  PRINTING & HOSTING*
  Cost of printing of marketing collateral and hosting your Website is not included. We will, however, provide you options for each at a significantly reduced rate in our formal agreement/proposal.
  
  HIGH-RES IMAGES*
  While we utilize our vast library of images for use on the web and in print, the cost for any high-res photos needed for your project fall outside of the fees associated with this package.
  
  SUBSTITUTE*
  If there is no logo development needed we will substitute in its place your choice of a direct mail piece or an HTML email ad.
  
  

Copywriting*:

• As our senior marketing strategist and copywriting expert Michele Pariza Wacek is fond of stating, “If you’re having difficulty getting your customers to chase you for business, instead of you always having to chase them, it’s probably the words you’re using.”
  
  With that in mind, our team of copywriting specialists will oversee the creation and development of your company’s marketing copy to attract, engage, captivate and emotionally connect with your audience so that they take positive action to work with you.

  All written copy, including taglines, headlines, call to action, and pitches will be included with:

  • Website
  • Brochure (6-pages)
  • Sales Letter
  • 6 Sell Sheets
  • 2 Direct Mail Pieces
  • 2 Email Ads
  • 2 Special Reports
  • 2 Articles (up to 750 words)
  • 1 Print Ad (full or half page)
  • 1 Press Release
  
  *In order to keep the costs of this package at its current rate you will need to provide initial copy for all key areas detailed above. Our team of copywriting specialists will then edit, structure and where applicable, rewrite your copy, making it more engaging, persuasive and dazzling. In short, we'll make it attract and secure your ideal clients.
  
  All copywriting comes with three (3) rounds of revisions. Anything above the three rounds will be charged at our standard hourly rate for copywriting at $225.

Audio Case Studies:

• Nothing sells quite like a referral or testimonial from an enthusiastic client. When it comes to pre-educating and pre-selling your ideal customers, one of the most effective tools you’ll have to do this online is an Audio Case Study. Going way beyond any audio testimonial you may be familiar with, Audio Case Studies ushers in a new age of online marketing and referral tools, allowing you to maximize the stellar work you’ve done for your clients.
  
  This revolutionary new online marketing tool utilizes an independent third party firm to interview up to three of your chosen clients. This interview is recorded and then professionally edited by our team. Everything is imported into a customized audio player that visitors can listen to on your website. The audio streaming and player are hosted on high-bandwidth servers so it doesn’t slow down your site and ensures that the players are easily accessed by your site’s visitors, no matter the speed of their Internet connection.
  
  The Ultimate Makeover package includes the following:
  
  • 3 customized Audio Case Study players
  • 3 of your chosen clients are professionally interviewed
  • All interviews are professionally edited
  • Royalty free music is utilized with all finished case studies
  • One full-year of hosting for all three players
  
  

Audio CD:

• From records and tapes to CD programs and now downloadable audio on the Web, audio has been one of the most widely used methods for educating target audiences and generating new streams of revenue for over 60 years. Your clients have different ways of learning. Some like to see and feel, while others like to read or listen. Unlike the past, however, today recording an audio CD has never been easier or more cost effective. Whether you choose to record over the phone or create a more professional sound by recording in a professional studio, the Ultimate Makeover provides you the options for getting your message heard and establishing yourself as one of the top experts in your field.
  
  The Ultimate Makeover package includes the professional in-studio recording of a one-hour CD program. All in-studio recording takes place in a professional, state-of-the-art recording facility in Orange County, California. The topic of the one-hour CD will be determined during the project. This aspect of the project will commence at the beginning of month three or four, depending on your schedule.
  
  The following is included:
  
  • Recording done in professional state-of-the-art studio in Orange County, Ca.
  • Professional editing and mastering of one-hour CD
  • Professional Voice Over (intro & outro) – (we will write script for this)
  • Royalty-free music (intro & outro)
  • 1 CD with label (duplication of CDs are separate fee)
  • 1 DVD style case cover design (the cases are a separate fee)
  • Script for the CD (we will work with you on this)
  
  

Advanced SEO:

• Our agency has partnered with one of North America’s premier Search Engine Optimization (SEO) firms to provide Ultimate Makeover clients the ultimate in Search Engine Optimization. With approximately 85% of Web users turning to search engines to locate information on products and services the importance of your site being located by a potential customer is more critical today than ever before.
  
  The reality is that when a potential customer goes to a search engine, such as Yahoo or Google, and types in a word, phrase or term relating to your product or service they will either find your site or your competitor’s site. We’d prefer them going to your site, and we’re pretty sure you would too. Where a site ranks in a search is essential for directing more traffic toward the site. That is why all Ultimate Makeover packages include the latest, most comprehensive, cutting-edge processes for optimizing your site, ensuring that your audience locates you when they’re online.
  
  Advanced, Comprehensive SEO Includes:
  
  • Keyword Phrase research which includes determining which keyword phrases people are searching and are best descriptors for your business.
  • Analyze possible keyword phrases by using proprietary software
  • Meta tag placement
  • Search Engine Placement
  • Initial and ongoing Website content analysis and recommendations
  • Option of annual re-selection of Keyword Phrases
  • Continual Search Engine Optimization activities
  • Multi-page optimization
  • Constant monitoring of recurring changes in Search Engine indexing rules
  • Continual manual and programmatic response to changing indexing rules for all major Search Engines
  • Monthly maintenance to ensure continued high rankings (cost covers up to 3 months)
  • Monthly Search Engine Ranking Report (cost covers up to 3 months)
  • Quarterly telephone consultation (covers up to 3 months)
  
  Competitor Analysis Includes:
  
  • Analyze effectiveness of Keyword Phrases for up to four competitors
  • Examine Meta tags to ascertain which Keyword Phrases are being targeted by visitors
  • Use proprietary programmatic techniques to analyze and rate the effectiveness of each competitors’ Search Engine Optimization techniques
  • Quarterly report of competitors’ Search Engine rankings for their Keyword Phrases (cost covers up to 3 months)
  • Use proprietary programmatic techniques to analyze ‘Link Popularity’ for each competitor and make recommendations to client
  • Quarterly telephone consultation review of competitors (covers up to 3 months)
  

Online Marketing Strategies:

• Perhaps the Internet’s greatest contribution to business, especially small business owners, is that it eliminates distance. In doing so it not only eliminates the need for massive budgets to market nationally or even locally, but it levels the playing field with larger and better financed competitors. Our team of online marketing specialists will examine which online strategies make the most sense for you and your target audience.
  
  Recommendations will be made and select online campaigns will be executed on your behalf. Some of the strategies that will be explored and may be included range from a customized blog to pod-casting and even the use of the premier online email marketing resource for sending and tracking up to 12,000 customized emails.
  
  The following online strategies are included in the Ultimate Makeover package:
  
  • Customized Blog (1-hour personal tutorial included)
  • Customized Pod-Casting (optional)
  • Robust email marketing solutions & distribution (up to 12,000 emails)
  • Article submission (up to 50 different sites)
  • Online newsletter submission
  • Submission to “expert” sites for additional PR
  • Submission of Press Release on PR Web (premier outlet)
  
  

Books & CDs:

• To provide reinforcement and added guidance during and after your makeover, you will receive a set of learning guides. These learning guides include:
  
  • Pay-Per-Click CD-ROM – standard rate $995
  • Get Productized (5 audio CDs) – standard retail $350
  • Success Under Fire (6 audio CDs) – standard retail $179
  • Speak Your Biz In 30-Seconds or Less (CD & Workbook) – standard retail $79.95
  • Selling In Color (CD & Workbook) – standard retail $149
  • Goal Setting (CD & Workbook) – standard retail $149
  • Small Business-High Impact – standard retail $34.95
  • Success Under Fire (Book) – standard retail $24.95
  • How to Win Clients & Influence Spiders (Book) – standard retail $24.95
  • Art of Succeeding by Design (Book) – standard retail $17.95
  • Achieving Physical Wealth (Book) – standard rate $17.95
  • Women & Money (Book) – standard rate $24.95
  

Transformation Advisory Program:

• When the makeover process is complete we make sure you’re not left alone. You will automatically be enrolled in our agency’s groundbreaking one year personal one-on-one advisory program called The Transformation. You will collaborate with your very own private coach, who will be there to provide the guidance and answers you need to successfully create the ultimate balance in your personal and professional life, along expert insight into attracting your ideal customers with your new brand and marketing pieces.
  12 months of advisory coaching – 60 minutes per month (2 – 30 minute sessions)
  
  You will also be enrolled in our popular Roundtable group coaching program for one-full year (12-months). Here you will be joined by other women entrepreneurs, who, like you, have also gone through the makeover process. Once a month, for a 12 full months, you will join your fellow entrepreneurs and a designated Everywhere Marketing consultant and coach for a 90-minute group advisory call. No group will exceed 20 entrepreneurs so as to keep each advisory call highly interactive, valuable and fast paced.
  
  
  12-Month One-on-One “Individual” Advisory Calls

  Total of 24 30-minute coaching sessions for one full year
  Maximum group size is 20

  12 months of Roundtable Coaching

  (1) 90 minute advisory coaching call per-month for 12 months
  Maximum group size is 20