Our Strategic Marketing Sessions (SMS) are at the heart of the entire makeover process and work in tandem with the PAP program. SMS meetings are designed and built around a proven, easy to implement four-stage system. This system is our roadmap, guiding our team and yourself from the beginning of your makeover to the point where your vision has blossomed into a beautiful reality.
 Your collaborative partners throughout the makeover process are a designated set of SMS consultants. These renowned and highly trained marketing, sales and branding experts are responsible for personally guiding you, during one-on-one meetings, through the four-stages.
The eye opening and enlightening experience of your SMS meetings work in conjunction with the PAP approach, serving as the foundation for the entire makeover process. The outcome of your marketing copy, marketing campaigns and the design of your overall brand is directly related to the work we do with you here.
For many of our clients, the first SMS meeting alone is worth the cost of the entire makeover as they gain new, profitable insights into viewing their business, connecting with their ideal customers and strategies for pre-educating and pre-selling their target audience.
There are five key questions framing the SMS meetings. They are also the formula we utilize to unlock the key positioning statements for your company:
What is it that you offer?
Who is it for?
How is it relevant to your audience?
How do you deliver it?
What are the results?
There are several other critical questions that expand on these four, such as: What are the buying preferences of your ideal customers? We will guide you through the questions, getting the answers you need to makeover your company. Once we have the answers to these questions we’re ready to move to the final step in the makeover process. |
