Have you ever sat down to write an article or sales copy for a marketing piece, only to find yourself frustrated and looking for someone else to do? If so you’re not alone. Writing isn’t the icing on the cake of the day for most women entrepreneurs.
To make writing more fun and more profitable for you, here are three principles for writing great copy, no matter if it is sales copy or an information based article, are:
1. Consistency: Choose a theme/voice and stick with it.
2. Frequency: Reinforce your message throughout.
3. Anchoring: Frame your key themes to examples/testimonials/case studies that your audience can relate to.
Many successful copywriters, both online and offline, have said for years that when it comes to persuading and influencing your target audience the following holds true:
Powerful, Persuasive Words Should Achieve = Behavior Modification
At the same time, the same can be said for great marketing and branding, where the goal is to get your target audience to emotionally connect with your message and then take action by contacting you.
In the end, no matter what your copy is being put to (Website, brochure, article, book or even a special report) your writing should be content rich. This means it should be packed with educational, persuasive, powerful and relevant words that are easily understood by your reader. Speak to your audience in the way they want to be spoken to. To do this you’ll need to not only understand your ideal client’s communicating and buying preferences, you’ll need to understand how they relate to your service and the topic you’re writing on.
To further clarify your message and thoughts try not to think about writing to a large, multi-faceted audience. Simplify things and write as if you’re speaking directly to your ideal customer. The words are meant just for her and her only. This will force your writing to be less impersonal and create a bond between you and the reader. It also further positions you in their mind as a valuable resource, drawing them closer to doing business with you. |
